Samsung are not insurmountable: lack of imagination

    
Forbescar dvr magazine's Online Edition said here today, there is no doubt that Samsung is currently one of the industry's hottest global technology company, was completed in just a few years from the "followers" to "leaders" change, dominate the digital TV, LCD and other fields, but the Korea giant it really invincible?

Business empire

The International Consumer Electronics Show (hereinafter referred to as "CES") today kicked off in Las Vegas, Samsung continues to be the most famous names in the event. This Korea Giants on the CES show 4K TV, OLED TV and video search vehicle dvr tools, a wide variety of products, such as new smart phones. As before, Samsung move was not intended to create a new product category, but in the high-end market, so their products lighter and thinner than its competitors, more advanced.

S-Recommendation Samsung smart TV recommendation system is of particular concern, you shout out "comedy", "naked maliao·Batali" (Mario Batali Naked) instructions, recommended projects list pops up on TV. Samsung today announced that fourth-quarter revenue of $ 53 billion, profits of $ 8.3 billion. In 2012 the last three months, Samsung about 500 phones sold every minute in the world.

On a global scale, Samsung digital TV, LCD screen, Flash, DRAM market power, or at least steady in second place. Of course, we are talking about here is Samsung Electronics, which Korea giant owned more than 100 subsidiaries, business involves the construction, automotive, medical and other fields. Electronics is the largest business of Samsung Electronics, but it is not the only business.

Lesson

Samsung success, most commendable in that its coherence. This contrasts with Sony. In the 1980 of the 20th century, the Sony is a leading force in the global electronics industry, built like a Walkman (Walkman) so that new product categories. It also entered the portable TV market, in the 1989 purchase of Colombia pictures, integration of technology and entertainment content. In the public mind, and Sony is a combination of wisdom and independence of two large characteristic "Empire".

Next, the robot dog Aibo came out of the retail price of us $ 2000, Sony is also trying to promote technologies such as Flash, but owing to the high prices and authorization limits, memory stick (Memory Stick) market performance is not satisfactory. Sony is also involved in the PC market, the first success in a thin and light notebook computer, there are from the hands of the company, but it began to shake. In order to win back the favor of consumers, Sony also released products such as Rolly.

We can even compare Samsung and Microsoft. Many people have worried that Microsoft will rule areas such as search, entertainment and shopping online, but no fruit due to the integration of content and technology, Microsoft's plan also fell through.

Secrets of success

Samsung was able to achieve great success, one of the secrets is not too ambitious. I started in 2002 reported that Samsung, the company is in the implementation of "bi-directional strategies" of the third year. The first strategy was to invest heavily in advanced technology and capacity, ensure a stable's share of the parts market. The second strategy is to create high-end consumer electronic devices. By 1999, Samsung is still a second-tier brand, in order to change this situation, start to invest in the areas of marketing, advertising and industrial design. At the time, Samsung are all strangers to these areas.

Ailike·Jin (Eric Kim) werevehicle dvr heads of Samsung marketing, Soraa now company CEO. His first marketing strategy to the Samsung executives lacklustre response. But then Samsung CEO Yin Zhonglong (Jong Yong Yun) told his men, should pay attention to such a strategy, don't blow it. A Samsung Executive recalls: "he said, ' I know what you're thinking, but not to give it a try, how do you know to do so? ’”

This trick really worked. Samsung will eventually replace Sony become the television industry's new Overlord, in the mobile phone market Motorola pushed the throne.

Largest competitor

There is now nothing can hold back the Samsung's footsteps? Certain extent, Samsung's position has never been more secure. Only a handful of institutional investors or enterprises have Samsung so much appetite, dare to spend billions of dollars to build the production of emerging technologies such as Flash, LCD or OLED factory. Even three-star brands in the consumer electronics market decline, but as parts suppliers, it can still generate income. As encouraging exports is Korea a matter of national policy, that Samsung and LG have benefited from.

Of course, the Samsung brand has a short Board. Once again, we associate it with companies such as Sony, Philips and sharp contrast. These companies have developed a range of products. But if you remove the label of a product, it's hard to tell what is the difference between them, and Samsung is no exception. However, Samsung's brand value is higher, it is neither as Dell did not move users to see, did not like HP, management team in disarray.

Apple is Samsung's biggest rivals, but it also faces a number of challenges. Global competition in the smart phone market is far worse than a few years ago the fierce, especially Samsung decided to give company-wide forces against Apple. Moreover, Apple is not as fast as Samsung adjusting production lines: in mature and emerging markets, Apple will suffer from it because of this weakness. After the era of Steve jobs, Apple also encountered a problem. The last 10 years, consumers are sought after Apple products, in large part because the Apple cult. Also, don't forget Apple in patent disputecar dvr in many countries around the world.

Here's Samsung develop three hidden dangers on the road:

Lack of imagination. How to create a new product category, is still short of Samsung. Amazon's leadership was established early in the eBook, and Apple is giving a dying product categories – tablets – revitalized to be the industry leader.

Ambition. While cautious, but Samsung has also not been immune, also want to play a. Samsung said time and again, want to play a greater role in the clean energy market, and dig a few years ago to GE's Environmental Protection Department shidifu·fulude (Steve Fludder). In addition, Samsung invested heavily in LED manufacturing equipment, also plans to invest $ 7 billion in Canada to develop solar and wind energy, will create thousands of jobs for the country.

In many ways, this strategy is significant. Solar panels and semiconductors LED industry, and advanced low-cost chip manufacturing, Samsung's technology is the most advanced in the world. However, these markets are being affected by price wars and the impact of investment policy of the Government of China. China investment policy and in some respects makes Samsung today brilliant Korea policy are very similar. What will happen in the future, everything is unknown.

Lack of stamina. No matter how you mocking Philips, or GE, but don't forget, the two companies in its more car dvrthan 100-year history, has made important contributions to the development of the industries. Philips medical equipment-perhaps highest-end electronic products--the field of Fame. General Electric is a home appliance equipment manufacturers, and in the long run, Jet engines more valuable to the company. Samsung has wind and the field of consumer electronics, also positioned themselves as parts suppliers, but the business eventually may lack the stamina, you also need to dig.

After all, consumer preference has always been elusive, or not, ask whether United States radio companies (RCA).